Working closely with the in-house team to deliver a new website alongside lighter brand evolution guidance that helped align creative output across the business.
 
The project began under difficult circumstances. Founder Paul Costelloe had passed away just two weeks before the start date, and as a family-run fashion house, the work needed care: respecting his legacy while helping set direction for the next chapter of the brand.
 
Paul Costelloe spans a broad product range alongside high-profile fashion shows each season. The digital strategy needed to serve both sides of the business, showcasing the creative world of the collections while converting visitors into customers through ecommerce.