Deliverables

  • Creative Consultancy

  • User Experience

  • Digital Design

industry

Real Estate

After the successful deployment of their campaign sites, I was offered the opportunity to work on a brand sprint for their marketing campaign site.

The objective of the sprint was to review, develop and design a new approach to their marketing site.

Our review highlighted that the original site was too focused on brand aesthetics and failed to highlight both the development and its key selling points to investors.

Our design solution was to put the property and its accompanying lifestyle front and centre.

To achieve a discoverable, yet consistant approach accross the pages we created a suite of interactive UI components.

This role was a contract role, working for digital agency - Incendiary Blue.

07:13:13

© 2016 – 2026 MiddleSmith. All rights reserved.
The work presented represents both commissioned collaborations and independent explorations by Richard Smith. Many pieces were created in partnership with other specialists or produced while working with agencies, as credited.

07:13:13

© 2016 – 2026 MiddleSmith. All rights reserved.
The work presented represents both commissioned collaborations and independent explorations by Richard Smith. Many pieces were created in partnership with other specialists or produced while working with agencies, as credited.

07:13:13

© 2016 – 2026 MiddleSmith. All rights reserved.
The work presented represents both commissioned collaborations and independent explorations by Richard Smith. Many pieces were created in partnership with other specialists or produced while working with agencies, as credited.