I started consulting in 2016 with one purpose: to help companies express themselves with clarity and craft, both offline and online.

Since then I've partnered with businesses of all shapes and sizes, shaping identities and digital experiences that don't just look right, they feel right. Work like that looks simple from the outside. It rarely is. It only comes together through the right process, careful thinking, and years spent learning what actually works.

I work closely with founders and directors, thinking through the things that matter most to their business: where the brand is going, how it shows up online, and the thread that ties the two together. I've moved between global brands, start-ups and agencies along the way, so I'm comfortable adapting to what a project needs rather than fitting it into a fixed process.

What I care about most is working with people who value quality, clarity and long-term thinking. That matters more to me than the size of a business or the sector it's in. It's about finding the right fit, and a shared sense of ambition.

At the heart of it all is one idea I keep coming back to: Championing Craft.

Rich