Deliverables

  • User Experience

  • Design Consultancy

  • UI Design

industry

Hospitality

During the course of a 5 day sprint we aimed to address key points for Nest Hotels to help them improve their conversion rates on their site.

The sprint was conducted by 5 specialists in their fields, with my contribution ensuring the new site design matched their brand identity - something that was previously overlooked and presenting the designs to the client.

This collaborative approach allowed us to work fast as we could draw upon each specialism to healthily challenge solutions we were putting forward.

This project helped set up key points for the client to then brief their in-house team to address. We remained as consultants as and where required.

07:13:13

© 2016 – 2026 MiddleSmith. All rights reserved.
The work presented represents both commissioned collaborations and independent explorations by Richard Smith. Many pieces were created in partnership with other specialists or produced while working with agencies, as credited.

07:13:13

© 2016 – 2026 MiddleSmith. All rights reserved.
The work presented represents both commissioned collaborations and independent explorations by Richard Smith. Many pieces were created in partnership with other specialists or produced while working with agencies, as credited.

07:13:13

© 2016 – 2026 MiddleSmith. All rights reserved.
The work presented represents both commissioned collaborations and independent explorations by Richard Smith. Many pieces were created in partnership with other specialists or produced while working with agencies, as credited.