Deliverables

industry

Incendiary Blue

An achievement in any creative’s career is the chance to work on an airline brand.

As Creative Director at Incendiary Blue, I led a digital rebrand for Condor Airlines in under six months.

To achieve that level of output in such a short timeframe, the project was broken down into manageable tasks for the team, ensuring everyone felt confident taking ownership of their creative output without being overwhelmed by the scale of the project.

I had a great team of senior designers behind me, with a meticulous eye for detail, to craft the upgraded touch points for the airline.

The success of the project led to the agency being retained to work with the airline for a further six months, covering other touch points across the business.

07:13:13

© 2016 – 2026 MiddleSmith. All rights reserved.
The work presented represents both commissioned collaborations and independent explorations by Richard Smith. Many pieces were created in partnership with other specialists or produced while working with agencies, as credited.

07:13:13

© 2016 – 2026 MiddleSmith. All rights reserved.
The work presented represents both commissioned collaborations and independent explorations by Richard Smith. Many pieces were created in partnership with other specialists or produced while working with agencies, as credited.

07:13:13

© 2016 – 2026 MiddleSmith. All rights reserved.
The work presented represents both commissioned collaborations and independent explorations by Richard Smith. Many pieces were created in partnership with other specialists or produced while working with agencies, as credited.