Working as contract Design Director for marketing agency Angel London, I had the pleasure of crafting a fresh identity for Greene King’s B2B initiative, Value for Venues.

A discovery phase into the existing Value for Venues output gave us a great opportunity to draw a closer connection to the parent Greene King brand, subtly echoing its typography and colour palette.

The new identity was rolled into a digital strategy project for the initiative, helping convert more publicans to order through Value for Venues. We achieved this by increasing both exposure and conversion points throughout the site, leading to higher traffic coming through to the sales team.

The identity was also rolled out seamlessly across all marketing channels and third-party agencies.