The sales team needed to evolve their current paper based approach to marketing their shows at a series of upcoming events. We suggested their very own marketing app...they said yes!
The task was to take their 7 core shows (along with all the content relating to that show) and place it all within an application that they could control remotely.
We created a user experience that was both interactive and intuitive for the user - the key was making the content simple to navigate through with a few little interactive Easter eggs that allowed for a dynamic sales presentation.
The application went on to be developed for the second year and also rolled out into Australia's sales team as well.